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News from JWA
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News from JWA
An insight into the workings of a PR agency and doing business in the Czech Republic when you are a foreign woman.. and a few other things along the way.
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- MUSING WHILST FLYING - PART TWO. THE RICH, FAMOUS AND SUCCESSFUL 8 years ago Last week I was sitting in the lounge at Prague Airport listening to a very loud American guy dictating to his much younger assistant, who was rattling away on his laptop, looking completely terrified. It was so irritating that in the end I moved and then got lost in my book. When I got to the...
- HOLIDAY LETTINGS 8 years ago Having worked in the service business for the last 25 years I thought I had become immune to the demands of clients (who are always right); it no longer surprises me when someone needs something done urgently for Monday morning and tells us on Friday evening – and then on Monday complains that...
- MUSING WHILST FLYING - PART 1 8 years ago When I first arrived in Prague in 1990, the soon to be great Czech Airlines had trouble persuading the many foreigners that were piling into the country to fly with them. The Brits, in particular, really only trusted British Airways and the idea of flying on what they then regarded as a ‘third...
- THERE'S NO SUCH THING AS BAD PUBLICITY 8 years ago A few months ago I wrote about the plane crash in the Alps and discussed whether, and for how long, the negative publicity that the airline would receive from such a disaster would affect their business. I said then, and I still believe, that there is no such thing as bad publicity, and even when...
- PROMOTIONS ARE ALL WELL AND GOOD... BUT 8 years ago I have written before about the effectiveness of basic promotional activities carried out as part of a marketing campaign. Simple gimmicks such as ‘2 for the price of 1’, ‘quote this code to collect your prize’, offering people a ‘free trial’ etc, etc, etc can all work really well, both...
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Karen H
17:47 PM December 10, 2012
17:47 PM December 10, 2012
News from JWA is an honest account of what it's really like doing business in the Czech Republic with all its trials and tribulations. If only more companies were as honest and up front about these things.
