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Brit corporate expats now networking on horseback
| Published: | 10 Oct at 6 PM |
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A new take on business networking by British expats has spread to 12 world countries via very expensive ponies, kit and exclusive polo clubs.
Exclusivity in the expat business world has taken on a new format due to British Polo Day, the brainchild of a premium brand promotion specialist. Ed Olver, CEO of the relatively new company, saw his innovative idea go global in 2012 with polo matches being held in 12 countries including the USA, Singapore, France and China.
According to Olver, the lobby of a five-star luxury hotel has lost its charm as a place to do business, adding that networking nowadays is all about building trust. British market leaders are pushing their reputation for honesty and integrity as well as their products, with premium brands such as Johnny Walker Blue Label, Land Rover and Savills more comfortable with a venue which reflects their image.
At present, 70 billionaires are the clients of the new venture, all trading on Britain’s heritage to pinpoint the quality of their products. Olver has long experience as an expat, having spent his formative years in several Asian countries, Italy, China, the USA, Switzerland and the UAE, following his parents around the world.
British Polo Day isn’t just an excuse for an upmarket get-together, on or off horseback, as the event also sponsors various charities such as the UK’s Wheelpower, founded to fund wheelchair-based sport. A luxury real-estate developer who attended the recent Singapore British Polo Day believes that polo makes for an excellent backdrop for entertaining prospective clients.
Olver hopes to involve the UK’s Trade and Investment Department in order to be able to expand into other countries and spread his new way of doing business at a high level. Another Singapore attendee, the events director of billionaires.com, commented that the good thing about polo is that the sport and its ponies act as ready-made conversation pieces, helping to break the ice.
Exclusivity in the expat business world has taken on a new format due to British Polo Day, the brainchild of a premium brand promotion specialist. Ed Olver, CEO of the relatively new company, saw his innovative idea go global in 2012 with polo matches being held in 12 countries including the USA, Singapore, France and China.
According to Olver, the lobby of a five-star luxury hotel has lost its charm as a place to do business, adding that networking nowadays is all about building trust. British market leaders are pushing their reputation for honesty and integrity as well as their products, with premium brands such as Johnny Walker Blue Label, Land Rover and Savills more comfortable with a venue which reflects their image.
At present, 70 billionaires are the clients of the new venture, all trading on Britain’s heritage to pinpoint the quality of their products. Olver has long experience as an expat, having spent his formative years in several Asian countries, Italy, China, the USA, Switzerland and the UAE, following his parents around the world.
British Polo Day isn’t just an excuse for an upmarket get-together, on or off horseback, as the event also sponsors various charities such as the UK’s Wheelpower, founded to fund wheelchair-based sport. A luxury real-estate developer who attended the recent Singapore British Polo Day believes that polo makes for an excellent backdrop for entertaining prospective clients.
Olver hopes to involve the UK’s Trade and Investment Department in order to be able to expand into other countries and spread his new way of doing business at a high level. Another Singapore attendee, the events director of billionaires.com, commented that the good thing about polo is that the sport and its ponies act as ready-made conversation pieces, helping to break the ice.
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